2020

The Frustration

We were tired of wigs that looked fake, damaged natural hair and didn’t respect real beauty needs.

2021

The Search for Better

We started working with hairstylists and real women to create wigs that look natural, last longer and feel comfortable.

2022

Purebeauty Was Born

Our mission became clear: premium human hair wigs that protect natural hair and boost confidence—without salon prices. Proudly Black-Owned — Born from our experience, made for our community. ✊🏾

2023/2024

Built With Community

We listened to thousands of women and improved our lace, density, and quality to deliver results women can trust.

2025

More Than Hair

Purebeauty is now a growing community—Where beauty, identity and confidence meet with purpose.