Our Story – Crafted for Women. Built with Intention.
2020
The Vision Begins
In a small Los Angeles studio, the idea for a bag that merges timeless design with ethical values is born. No trends — just pure, conscious elegance.
2021
The First Prototypes
After months of material testing and silhouette sketches, our very first vegan leather models take shape — sleek, soft, and made to last.
2022
Designed for the Woman Who Moves
Listening to our early customers, we refine the bag’s proportions to support real, everyday lives: laptops, essentials, transitions from day to night — without sacrificing style.
2023/2024
Quiet Growth, Loyal Clients
Our community grows organically across the US. Without ads, just word-of-mouth. PureBeauty becomes a discreet symbol of confidence
2025
PureBeauty Expands
With the launch of our Signature Bag in 4 iconic shades, PureBeauty steps into the international scene. Still designed in California. Still made with intention.