2020

The Birth of PureBeauty

The adventure began with a simple idea: to create a mascara that combined performance, durability and environmental friendliness. From the beginning, our team was dedicated to researching innovative formulas and environmentally friendly ingredients. We wanted to offer an effective product that would last all day, without compromising on quality or the environment.

2021

The first appearance

After numerous tests and refinements, we finally found the perfect formula: a mascara that gives volume, length and curl, made with eco-friendly ingredients and sustainable packaging. In 2021, we launched our product on the market and began to see the enthusiasm of our first customers. Each positive review pushed us to continue, to perfect and to dream big.

End of 2022

Success in Naples

The year 2022 was a decisive year for our mascara: it was a huge success in Naples, quickly becoming a must-have in beauty routines. The rave reviews, satisfied customers, and growing demand confirmed that we had created the perfect, effective, eco-responsible mascara. It was a real win-win for our team!

Today

U.S. Debut

Today, after conquering Naples, we are ready to take the next step: destination United States of America! With our already popular mascara, we are excited to bring our success to a new market, offering sustainable beauty to an even wider audience. The adventure has just begun, and our mission remains the same: to give every customer a sublime look while respecting the planet.